‘I have missed but I have gained…’ Food safety project manager reflects on her past to better the future.

A question raised at a market linkage workshop I recently attended in Indonesia made me look back and ask myself: What could I have done better in my finished project ‘Improved product safety and quality for the Thai fruit juice industry’?

Ended in April 2015, this project gave consultancy to six Thai national fruit processing factories to improve their product’s hygiene, safety and quality assurance, as well as authenticity in complying with the European self-control standard of Sure and Global Fair or SGF based in Germany. The pilot factories were mostly pineapple juice manufacturers. Thailand is the world largest exporter of pineapple juice concentrate.

Fruit growers who supplied raw materials to the pilot factories were trained on Good Agricultural Practices (GAP). Market surveys on Thai fruit juice safety and authenticity were conducted. Workshops to update the trends including issues and challenged of the fruit juice industry were organised and attended by roughly 100 participants from laboratories, associations and private companies.

But, none involved government agencies. 

During the post monitoring and evaluation assessment in August 2016, two pilot factories in Prachuap Khiri Khan Province were visited and found that they increased their quality and assurance measures in meeting the international required standards and as a consequence wider their market accesses.

“Having internationally accepted standard guarantees trust with buyers,” said Mr. Somneug Wantem, Factory Manager of Pranburi Hotei in Kuiburi, “It eases trade barriers, increases market opportunities, and reduces economic loss from rejected products.”

Six pineapple growers from three families were met, and they said they received knowledge updates from the pilot factories through a regular visit. Some of them received funds from the factory for a two-year certificate study in a local agriculture college.

Mr. Amornthep Phummun, Pineapple Farmer in Kuiburi, Thailand said: “The manufacture asked if we were interested in learning about the Good Agricultural Practices (GAP), and, we did. So, my wife went back to school through the financial support of the factory. Since then, my wife and I have had good experiments in applying what she learnt from her classes with the knowledge we gained from our parents, and grandparents.

“Within the same plot of land we produce more pineapples but in less cost. We get better quality fruits and reduce the unnecessary chemical inputs. The soil quality becomes better, and we do not have to worry too much about the chemical exposure,” said the father of three.

Upon the meetings with the factory managers and farmers, everything seemed to fall into place, except the worried-free future. Due to drought and irregular pattern of climate, constantly high demand of concentrate fruit juice from the oversea markets, and lack of regulation and management plan overseen by the government authority, the sustainability of pineapple industry is still too far to reach.

Ms. Prathumporn Kitthakerng, Vice President of Takerng Pineapple Industrial, one of the pilot factories in Prachuap Khiri Khan Province, said: “Thailand should have agricultural crop zoning system for pineapple farming, including farmer registration, contract farming, and allocation of farming and food processing quota in order to foresee supply, quality and price of pineapple fruit.

“This will make everyone in the supply chain enjoying their lives better. Farmers and manufactures then do not have to worry about the fluctuation or shortage of pineapples, neither nor the high nitrate or low nitrate residues in pineapples, or the incredibly rocket prices or bottom flat prices of the fruits,” she said.

What did I miss?

To answer the question, “What could I have done better in my finished project ‘Improved product safety and quality for the Thai fruit juice industry’?”, I wish I had involved the government authorities in the project to work more closely together in finding solutions on the  issues and challenges the farmers and manufactures had.

I wish I contacted them since an initial stage to plan the project and develop activities together to better the situation in increasing the livelihoods of the farmers and manufactures.

Thanks to the In-house Workshop on Market Linkages to make me ponder about the missing links and key responsible actors who could support and make the fruit juice project delivered with better outcome and impact.

I have missed, but I do not regret. I have gained more careful visions to think a 360 degree to look for options and solutions to complete the gaps in the supply chain.

By Napaporn Rattanametta and Rojana Manowalailao, ASEAN Sustainable Agrifood Systems

The outbreak of fatal mad cow disease found in red meat and other dairy products in 1999 in Belgium had fired up the food safety issue among the consumers not only in Europe, but around the world. This effected directly to Thai exporters and manufacturers, who export products especially perishable agricultural goods to the continent.

Mr. Chusak Chuenprayoth, founder of Thailand’s Kamphaengsaen Commercial Co., Ltd. or known as KC Fresh, who exported fruits and vegetables to Europe since 1993 had also been affected tremendously by the so-called issue.

Since the outbreak, the European Union required the international exporters to follow the standard classified in the EU white paper’s ‘Good Agricultural Practice’ (GAP) and this gave Mr. Chusak and his partner quite an astonished time.

The Food and Agricultural Organization of the United Nations (FAO) uses GAP as a collection of principles to apply for on-farm production and post-production processes, resulting in safe and healthy food and non-food agricultural products, while taking into account economical, social and environmental sustainability.

“When we started, we just bought the vegetables from the market, packed and sold [export]. GAP was quite new to Thailand and not many Thai people had the knowledge about it at that time,” Mr. Chusak said.

His first attempt was to educate himself about this sustainable production. He contacted Kasetsart University, which was well known in agricultural education in Bangkok, in order to translate the EU’s GAP from English to Thai for his better understanding.

At a step by step, he redesigned and reconstructed his export business system taking into consideration the concept of sustainability in the three dimension areas mentioned. Instead of buying fresh vegetables and fruits from the local markets, he established his own ‘family farming system’ under his close monitoring on a use of chemical pesticide and fertilizer. Mr. Chusak made farming contracts with local farmers in Kanchanaburi, Nakornprathom, and Suphanburi.

“Farming contract is a deal on the paper, but what is more important is building trust. I see my farmers as partners. We communicate a lot to make sure that farmers are happy with us and the offers,” he said.

In the ‘family farming system’ farmers share lands and work together in a group as a one big family. In Dontoom Farm, Nakornprathom, for example, 30 contracted small-holder farmers from 13 families grow vegetables together in the shared cultivation area of 125 rai (20 hectare). They grow Chinese morning glory, green asparagus and sweet basils which bring them a net annual income of Baht 211,500 (Euro 5,430) per person. For the Chinese morning glory alone, the farmers at the Dontoom Farm harvest 1 ton (1,000 kilograms) per day continuously for 365 days for export and domestic markets.

On average, KC Fresh delivers 75 tons per month to the oversea markets and 20 tons per month within local markets from the three farms.

“In the beginning I had a lot of headaches,” Mr. Chusak said. “We had to design and calculate how we could harvest the required numbers of the fresh produces daily for every 365 days in GAP qualities.”

In the early days Mr. Chusak had experts from Kasetsart University and also other local agriculture universities visiting the farms on a regular basis to train and educate farmers about the GAP and how to keep up the farming system with the global standard.

It took Mr. Chusak almost 10 years to develop the standardized and sustainable family farming system. He put the special thanks to Kasetsart University and advices from an agricultural expert from South Africa, as well as his farmers and good partnership with supermarket chains in the United Kingdom, where he mostly imports his fresh vegetables and fruits to.

“We will never be successful without the qualified human resource,” Mr. Chusak said, “It is very important to help the people in our supply chain developed as we possibly as we could.”

Mr. Chusak also developed a packing house system and made sure that all the fresh produces were checked, recorded, washed, pre-graded and packed to be in accordance with the certified food safety and standard measures.

KC Fresh is currently certified with ThaiGAP, Q-GAP and GLOBALG.A.P. ThaiGAP is the voluntary private standard while Q-GAP is the government standard belonged to Thailand’s Ministry of Agriculture and Cooperatives. GLOBALG.A.P is the global GAP certifications.

“Standardization is a basic rule and we have to comply,” he said.

Mr. Chusak also put high priority on logistics management to make sure that customers receive quality fresh produces.

The vegetables and fruits are picked in the early morning and sent directly to the packing house within half an hour. At the Dontoom farm where it is quite a distance from the main packing house he built a packing room to secure freshness. After all the packing processes, the products are delivered by the cool truck and always kept in the cool storage room or containers during shipment. For local markets, the products are guaranteed delivery within 24 hours after harvesting while the oversea supermarket chains will receive the goods within 48 hours.

In case of exporting, Mr. Chusak said good communication and support from reliable airlines were needed.

“We have our pride and we have to maintain our reputation,” he said.

After over 20 years in the agrifood business KC Fresh now becomes one of the successful export companies in Thailand with chains of partnership in Asia and Africa continent. Only in the first half of 2016, the company reached a sale volume of 20 million Pound.

When asked if he found anything left challenging, Mr. Chusak said he wanted to name Thailand the food safety and food standard country.

Now that he also chairs at Thai Chamber of Commerce as Deputy Secretary General, he is working on a setup of primary GAP, which is the voluntary private standard, as an entry point for Thai farmers to acquire the higher level standard of ThaiGAP and Q-GAP.

“If we want to develop the [agrifood] industry, we need to set the standard,” he said, “But it is hard to push when people are not yet ready. The farmers need to grow one step at a time. It is like before students pass to secondary schools, they have to go through primary schools first. The benchmark of global GAP is high and to get the Thai national GAP is also not easy. Government may wish to subsidize the cost to implement the Thai national GAP. The farmers need a lot of coaching and training.

“Without the certified food safety and standard, who will trust products from Thailand?,” Mr. Chusak said.

By Rojana Manowalailao and Thitirat Uraisin, ASEAN Sustainable Agrifood Systems