{"id":1445,"date":"2015-06-12T07:37:38","date_gmt":"2015-06-12T07:37:38","guid":{"rendered":"https:\/\/org.doa.go.th\/aseancrops\/?p=1445"},"modified":"2017-08-09T07:48:12","modified_gmt":"2017-08-09T07:48:12","slug":"juicy-taste-but-safety-first","status":"publish","type":"post","link":"https:\/\/org.doa.go.th\/aseancrops\/?p=1445","title":{"rendered":"Juicy taste but safety first"},"content":{"rendered":"
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Juicy taste but safety first<\/h1><\/h1><\/div>
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A presentation highlighting product safety and quality for Thai fruit juice industry<\/h4>\n

Fruit juice industry in Thailand is enjoying a fruitful tree climbing rate with a total market of Baht 12,000 million in 2014. The last year\u2019s total growth rate is at 13 percent.
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Ms. Napaporn Rattanametta<\/p><\/div>\n

Napaporn Rattanametta<\/strong>, a Project Manager on Food Safety for ASEAN Sustainable Agrifood Systems Project started her presentation with these facts and figures at the \u201cSeminar on EU Import Control and Food Safety Management at the border: Case study at Frankfurt International Airport\u201d on 25 May 2015 in Nonthaburi, Thailand.<\/p>\n

Participants consisted of officials from central and regional agencies, manufacturers, small and medium size exporters roughly about 100 persons.<\/p>\n

Her 45-minute session focused on \u201cImproving Product Safety and Quality for Thai Fruit Juice Industry\u201d. A slide after slide in her presentation showed quite shocking pictures of the \u2018Before\u2019 and \u2018After\u2019 of the fruit juice factories before and after her advisory assistances. Areas to be improved, for example, included fresh fruit quality, fruit washing machine, personal hygiene, plant hygiene, contamination risk reduction and maintenance programme.<\/p>\n

\"\"She also presented the ASEAN Sustainable Agrifood Systems Project\u2019s market survey results on Thai fruit juice in 2012 and 2014. As a result for declared \u201c100 % Guava juice\u201d, only approximately 40 per cent of juice content could be detected in the analysed sample. Meanwhile, in the sample \u201c100 % strawberry\u201d only 20 per cent juice content could be detected. \u00a0Having been working in the fruit juice industry for over 12 years, Ms. Rattanametta has carried fruit juice factory inspections in a number of factories and conducted training and skill development programmes for fruit juice factory staff across Thailand and Vietnam.<\/p>\n

Ms. Napaporn is also a certified auditor for Sure Global Fair (SGF), a global voluntary certification system for fruit processing industry based in Germany.<\/p>\n

SGF and the ASEAN Sustainable Agrifood Systems Project under Deutsche Gesellschaft fuer Internationale Zusammenarbeit (GIZ) or German International Cooperation in English are supporting the Thai fruit juice industry in a private partnership project \u201cImproved Product Safety and Quality for the Thai Fruit Juice Industry\u201d in its efforts to comply with the requirements of the international market. The common objective is to increase safety and quality of Thai fruit juice products in accordance with national and international recognized standards, for example: assure legal and industrial safety and quality standards; maintain fair competition; support the positive reputation of healthy and natural fruit juice products; and ensure consumer satisfaction.<\/p>\n

By Rojana Manowalailao<\/strong>, ASEAN Sustainable Agrifood Systems<\/p>\n

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