From Fruit to Juice: From Integrity to Food Security (Video). Write us for the free copy!
ASEAN Sustainable Agrifood Systems (ASEAN SAS) is launching a two-version video of Thai and English filmed in Kuibuiri of Prachuap Khiri Khan Province, Thailand. The video tells the lives of pineapple farmers, fruit processing factory owner, and SGF’s fruit juice quality assurance auditor and their roles in maintaining the business sustainability and living security.
This first version is 15-minute long with Thai narration and English subtitle. The second version soon to be introduced is 8 minutes in length with English narration. One hundred copies of the video will be distributed at no cost. Please write to Mr. Prawat Chansomboon <prawat.chansomboon@giz.de> stating your name, agency, purposes for the video use, and mailing addresses.
Food safety project manager says the government body would complete her missing jigsaw.
‘I have missed but I have gained…’ Food safety project manager reflects on her past to better the future.
A question raised at a market linkage workshop I recently attended in Indonesia made me look back and ask myself: What could I have done better in my finished project ‘Improved product safety and quality for the Thai fruit juice industry’?
Ended in April 2015, this project gave consultancy to six Thai national fruit processing factories to improve their product’s hygiene, safety and quality assurance, as well as authenticity in complying with the European self-control standard of Sure and Global Fair or SGF based in Germany. The pilot factories were mostly pineapple juice manufacturers. Thailand is the world largest exporter of pineapple juice concentrate.
Fruit growers who supplied raw materials to the pilot factories were trained on Good Agricultural Practices (GAP). Market surveys on Thai fruit juice safety and authenticity were conducted. Workshops to update the trends including issues and challenged of the fruit juice industry were organised and attended by roughly 100 participants from laboratories, associations and private companies.
“Market Linkages” as described by Food and Agriculture Organization of the United Nations is “a physical connection between the producer and the ultimate consumer.”
But, none involved government agencies.
During the post monitoring and evaluation assessment in August 2016, two pilot factories in Prachuap Khiri Khan Province were visited and found that they increased their quality and assurance measures in meeting the international required standards and as a consequence wider their market accesses.
“Having internationally accepted standard guarantees trust with buyers,” said Mr. Somneug Wantem, Factory Manager of Pranburi Hotei in Kuiburi, “It eases trade barriers, increases market opportunities, and reduces economic loss from rejected products.”
Six pineapple growers from three families were met, and they said they received knowledge updates from the pilot factories through a regular visit. Some of them received funds from the factory for a two-year certificate study in a local agriculture college.
Mr. Amornthep Phummun, Pineapple Farmer in Kuiburi, Thailand said: “The manufacture asked if we were interested in learning about the Good Agricultural Practices (GAP), and, we did. So, my wife went back to school through the financial support of the factory. Since then, my wife and I have had good experiments in applying what she learnt from her classes with the knowledge we gained from our parents, and grandparents.
“Within the same plot of land we produce more pineapples but in less cost. We get better quality fruits and reduce the unnecessary chemical inputs. The soil quality becomes better, and we do not have to worry too much about the chemical exposure,” said the father of three.
Upon the meetings with the factory managers and farmers, everything seemed to fall into place, except the worried-free future. Due to drought and irregular pattern of climate, constantly high demand of concentrate fruit juice from the oversea markets, and lack of regulation and management plan overseen by the government authority, the sustainability of pineapple industry is still too far to reach.
Ms. Prathumporn Kitthakerng, Vice President of Takerng Pineapple Industrial, one of the pilot factories in Prachuap Khiri Khan Province, said: “Thailand should have agricultural crop zoning system for pineapple farming, including farmer registration, contract farming, and allocation of farming and food processing quota in order to foresee supply, quality and price of pineapple fruit.
“This will make everyone in the supply chain enjoying their lives better. Farmers and manufactures then do not have to worry about the fluctuation or shortage of pineapples, neither nor the high nitrate or low nitrate residues in pineapples, or the incredibly rocket prices or bottom flat prices of the fruits,” she said.
What did I miss?
To answer the question, “What could I have done better in my finished project ‘Improved product safety and quality for the Thai fruit juice industry’?”, I wish I had involved the government authorities in the project to work more closely together in finding solutions on the issues and challenges the farmers and manufactures had.
I wish I contacted them since an initial stage to plan the project and develop activities together to better the situation in increasing the livelihoods of the farmers and manufactures.
Thanks to the In-house Workshop on Market Linkages to make me ponder about the missing links and key responsible actors who could support and make the fruit juice project delivered with better outcome and impact.
I have missed, but I do not regret. I have gained more careful visions to think a 360 degree to look for options and solutions to complete the gaps in the supply chain.
About 30 participants from Better Rice Initiative Asia (BRIA), ASEAN Sustainable Agrifood Systems (ASEAN SAS) and private sector attended the ‘In-house Workshop on Market Linkages’ from 30 August to 2 September 2016 to exchange experiences and discuss lessons learnt to better develop the market linkage strategies. The event was organised by BRIA Regional Secretariat, in North Sumatra, Indonesia.
The ASEAN Sustainable Agrifood System project implemented the market linkage concept through the Public and Private Partnership project entitled “Improved Product safety and quality for the Thai Fruit Juice Industry”, a partnership between SGF and GIZ.
Ms. Napaporn is the project manager on food safety of ASEAN Sustainable Agrifood Systems.
By Napaporn Rattanametta and Rojana Manowalailao, ASEAN Sustainable Agrifood Systems
Standard is needed to lift Thailand’s agrifood trade, says exporter
The outbreak of fatal mad cow disease found in red meat and other dairy products in 1999 in Belgium had fired up the food safety issue among the consumers not only in Europe, but around the world. This effected directly to Thai exporters and manufacturers, who export products especially perishable agricultural goods to the continent.
Mr. Chusak Chuenprayoth, founder of Thailand’s Kamphaengsaen Commercial Co., Ltd. or known as KC Fresh, who exported fruits and vegetables to Europe since 1993 had also been affected tremendously by the so-called issue.
Since the outbreak, the European Union required the international exporters to follow the standard classified in the EU white paper’s ‘Good Agricultural Practice’ (GAP) and this gave Mr. Chusak and his partner quite an astonished time.
The Food and Agricultural Organization of the United Nations (FAO) uses GAP as a collection of principles to apply for on-farm production and post-production processes, resulting in safe and healthy food and non-food agricultural products, while taking into account economical, social and environmental sustainability.
“When we started, we just bought the vegetables from the market, packed and sold [export]. GAP was quite new to Thailand and not many Thai people had the knowledge about it at that time,” Mr. Chusak said.
His first attempt was to educate himself about this sustainable production. He contacted Kasetsart University, which was well known in agricultural education in Bangkok, in order to translate the EU’s GAP from English to Thai for his better understanding.
At a step by step, he redesigned and reconstructed his export business system taking into consideration the concept of sustainability in the three dimension areas mentioned. Instead of buying fresh vegetables and fruits from the local markets, he established his own ‘family farming system’ under his close monitoring on a use of chemical pesticide and fertilizer. Mr. Chusak made farming contracts with local farmers in Kanchanaburi, Nakornprathom, and Suphanburi.
“Farming contract is a deal on the paper, but what is more important is building trust. I see my farmers as partners. We communicate a lot to make sure that farmers are happy with us and the offers,” he said.
In the ‘family farming system’ farmers share lands and work together in a group as a one big family. In Dontoom Farm, Nakornprathom, for example, 30 contracted small-holder farmers from 13 families grow vegetables together in the shared cultivation area of 125 rai (20 hectare). They grow Chinese morning glory, green asparagus and sweet basils which bring them a net annual income of Baht 211,500 (Euro 5,430) per person. For the Chinese morning glory alone, the farmers at the Dontoom Farm harvest 1 ton (1,000 kilograms) per day continuously for 365 days for export and domestic markets.
On average, KC Fresh delivers 75 tons per month to the oversea markets and 20 tons per month within local markets from the three farms.
“In the beginning I had a lot of headaches,” Mr. Chusak said. “We had to design and calculate how we could harvest the required numbers of the fresh produces daily for every 365 days in GAP qualities.”
In the early days Mr. Chusak had experts from Kasetsart University and also other local agriculture universities visiting the farms on a regular basis to train and educate farmers about the GAP and how to keep up the farming system with the global standard.
It took Mr. Chusak almost 10 years to develop the standardized and sustainable family farming system. He put the special thanks to Kasetsart University and advices from an agricultural expert from South Africa, as well as his farmers and good partnership with supermarket chains in the United Kingdom, where he mostly imports his fresh vegetables and fruits to.
“We will never be successful without the qualified human resource,” Mr. Chusak said, “It is very important to help the people in our supply chain developed as we possibly as we could.”
Mr. Chusak also developed a packing house system and made sure that all the fresh produces were checked, recorded, washed, pre-graded and packed to be in accordance with the certified food safety and standard measures.
KC Fresh is currently certified with ThaiGAP, Q-GAP and GLOBALG.A.P. ThaiGAP is the voluntary private standard while Q-GAP is the government standard belonged to Thailand’s Ministry of Agriculture and Cooperatives. GLOBALG.A.P is the global GAP certifications.
“Standardization is a basic rule and we have to comply,” he said.
Mr. Chusak also put high priority on logistics management to make sure that customers receive quality fresh produces.
The vegetables and fruits are picked in the early morning and sent directly to the packing house within half an hour. At the Dontoom farm where it is quite a distance from the main packing house he built a packing room to secure freshness. After all the packing processes, the products are delivered by the cool truck and always kept in the cool storage room or containers during shipment. For local markets, the products are guaranteed delivery within 24 hours after harvesting while the oversea supermarket chains will receive the goods within 48 hours.
In case of exporting, Mr. Chusak said good communication and support from reliable airlines were needed.
“We have our pride and we have to maintain our reputation,” he said.
After over 20 years in the agrifood business KC Fresh now becomes one of the successful export companies in Thailand with chains of partnership in Asia and Africa continent. Only in the first half of 2016, the company reached a sale volume of 20 million Pound.
When asked if he found anything left challenging, Mr. Chusak said he wanted to name Thailand the food safety and food standard country.
Now that he also chairs at Thai Chamber of Commerce as Deputy Secretary General, he is working on a setup of primary GAP, which is the voluntary private standard, as an entry point for Thai farmers to acquire the higher level standard of ThaiGAP and Q-GAP.
“If we want to develop the [agrifood] industry, we need to set the standard,” he said, “But it is hard to push when people are not yet ready. The farmers need to grow one step at a time. It is like before students pass to secondary schools, they have to go through primary schools first. The benchmark of global GAP is high and to get the Thai national GAP is also not easy. Government may wish to subsidize the cost to implement the Thai national GAP. The farmers need a lot of coaching and training.
“Without the certified food safety and standard, who will trust products from Thailand?,” Mr. Chusak said.
By Rojana Manowalailao and Thitirat Uraisin, ASEAN Sustainable Agrifood Systems
Thailand’s agrifood industry moving one step at a time to food standard and safety
Instead of creating a burning feeling in a mouth, a small packet of dried chili powder spiced up a far hotter impact by putting agrifood exports of ASEAN nations into a heating pot.
A story was told by Chusak Chuenprayoth, a Chair Director of KC Fresh, one of Thailand’s largest exporters of fresh vegetable and fruit to European countries. Over a hundred shipment containers of instant noodles from an ASEAN nation were rejected at a destination country in Europe and returned to the export company after chemical residue was found in the small chili flavoring powder wrap in one instant noodle pack. The noodle sample was randomly selected from those of thousands and thousands.
Millions were lost. So did the credit and reputation.
The seemingly trivial little chili powder was used as an example by Mr. Chusak to explain to his GIZ’s visitors that the insignificant details could not be ignored in food standard and food safety, particularly in exporting business.
“GAP (Good Agricultural Practice)] should be used as a tool for the product’s safety and it should be implemented on the ground, not just having it a license paper,” he told the 22 participants from the Agriculture Working Group of GIZ’s Sector Network Natural Resources and Rural Development Asia (SNRD) at his office in Nakornpathom province, Thailand. A team of ASEAN Sustainable Agrifood Systems who is a member of the Agriculture Working Group also joined this study visit on an afternoon of 3 June 2016.
The Food and Agricultural Organization of the United Nations (FAO) uses GAP as a collection of principles to apply for on-farm production and post-production processes, resulting in safe and healthy food and non-food agricultural products, while taking into account economical, social and environmental sustainability.
Mr. Chusak, however, stressed that small-holder farmers in Thailand need to be assisted well better to meet requirements for the national GAP (ThaiGAP and Q-GAP) and global GAP (GLOBALG.A.P) certifications. ThaiGAP is the voluntary private standard while Q-GAP is the government standard belonged to Ministry of Agriculture and Cooperatives.
These days he spends most of his time with the Thai Chamber of Commerce to develop a new private standard primary GAP called ‘primary GAP’ as an entry point to gradually prepare the small-holder farmers and make them adjusted in order to eventually meet the national and global standards.
“[The purpose of] having standards is not for marking up higher prices. Standard is a basic rule and ones should comply. But, we will never succeed without the people [farmers]. In my experiences, we provide them skills and develop them to their maximum [to perform their functions and roles] in a supply chain,” he said.
After over 20 years in the agrifood business and his company’s sale volume of 20 million pound in the first half of 2016, he said he wished to see Thailand’s agrifood industry developed and the nation is known for its food quality, safety, and standard.
“The big problem is lack of human resources. The benchmark of global GAP is high. To be certified with the national GAP is also not easy. Government may wish to subsidise the cost to implement the national GAP. The farmers need a lot of coaching and training. They need to grow one step at a time. It is like before students pass to secondary schools, they have to go through primary schools first. It is hard to push when people are not yet ready.
Photo courtesy: KC Fresh
“And, the private sector also has to take part.”
In 1993 when Mr. Chusak established his KC Fresh, he said he had had a lot of big headache, and through times things has become settled and routine. This time, as a Deputy Secretary General of the Thai Chamber of Commerce and the ultimate goal of improving the agrifood export business in Thailand, Mr. Chusak would have been going through a lot of challenges once again. But, as he said: “Because life was not perishable” [unlike his fresh vegetables and fruits], he would remain being active and alert.
The stake is high, but Mr. Chusak would sure be active and alert.
By Rojana Manowalailao and Thitirat Uraisin, ASEAN Sustainable Agrifood Systems
West African rice stakeholders get exchanged on Thailand’s value chain coordination
Better Rice Initative Asia (BRIA) collaborated with Competitive African Rice Initiative (CARI) to organize a study visit programme on Rice Value Chain in Thailand, on 14-20 February 2016, for project partners from West Africa (WA) to directly learn from stakeholders in the Thai rice value chain, what it takes to be a leader in the global rice industry. BRIA is a sister project of ASEAN Sustainable Agrifood system.
Participating in this visit were 14 professionals selected from Burkina Faso, Ghana, Tanzania and Nigeria, who represent a range of professions from producers, service providers, to workers for government extension and advocacy organizations. They have good knowledge about rice supply chains in their country.
This CARI-BRIA Exchange Programme allowed the stakeholders in the rice value chains in those countries to exchange experience with their Thai counterparts. CARI participants were eager to understand the role of each stakeholder, support from the Thai Government, and rice production system that includes quality improvement, farm mechanization and technology as well as standards.
The participants visited stakeholders in the BRIA project site in Ubon Ratchathani in the Northeast as well as private companies and government agencies in the rice industry in Bangkok including the following:
Baan Umsaeng in Rasisalai District of Sisakhet Province
The participants learned from this self-sustaining farmer group how it manages and controls supplies of organic and Fair Trade rice for export. Registered as a Community Enterprise in 2006 with support from local DOAE (Department of Agricultural Extension), the group consists of 1,250 farmers with 20,075 rai (est. 3200 ha) in rice growing areas. It has its own milling facilities which are also shared with other organic producers in the area. Its jasmine rice is famous and has been granted “Thung Kula Rong-Hai” Geographical Indication under Thailand’s and European Commission’s standards.
The group were keen to learn about comparisons of costs and profit between transpanting and seed broadcasting techniques as they are promoting transplanting to their farmers. They were very interested in the small-scale packing house, agricultural machines and how to make compost.
Det Udom Siri Choke Miller Partnership Ltd., in Ubon Ratchathani Province
This is a private family run mill, currently managed by the 3rd generation. The group were shown around its large compound, which consists of a cold storage warehouse filled with 20,000 tons of paddy with a basic cooling system underneath. They also observed how rice was received with some basic facilities used to reduce field heat. The participants learned about buying mechanisms and rice grades in relation to moisture content. Its 2nd generation owner, Mr. Huangseng Sae Li, is also the president of Ubon Ratchathani Rice Miller Society.
In Thailand, millers buy paddy from local assemblers. Big rice millers pile their stocks during harvest season and keep paddy in the warehouses waiting for purchase orders from central big brokers before they mill it. Exporters are large traders who carry out refining processes and handle wholesale or retail packaging.
Capital Rice Trading
At this top rice exporter of Thailand, the participants toured one of its factories on the outskirts of Bangkok where jasmine rice is processed and loaded into rice barges or ships docking at its own wharf. Capital Rice Co., Ltd, established in 1977 under the STC Group, currently exports rice to Nigeria, South Africa, the Philippines, Indonesia, Malaysia, UAE, Jordan, Spain and France.
Capital Rice buys milled rice from both the Government’s stock and private companies. The company checks rice quality at every step of the process such as before and after loading with fine dusts and stones removed, polishing, separating broken grains, color sorting, grading, etc. The factory operates 24 hours a day, 6 days a week, all year round to fulfill its capacity of 200,000 tons a day. Sixty percent of their rice is to be processed into parboiled rice. Every single package then passes through a metal detector. The participants were impressed by the quality control. Some even recognized retail packages from this factory found in their home countries.
Thai Rice Exporters Association
The Thai Rice Exporters Association (TREA), with 220 exporters as its members, was founded in 1918. This private association plays a vital role in the rice value chain in the country. Together with the Government, the association promotes worldwide recognition of Thai rice and Thailand as the most reliable supplier of quality rice. The association has the vision “to maintain the lead in world-class rice exports for Thailand.”
Participants paid attention to what African rice farmers can learn from Thailand’s experience with market liberalization and international free trade, which have attracted foreign investors and traders with technology and knowledge to the country. For example, in Niger State, NGOs and agribusiness firms are allowed to invest in development projects and farmers can learn from foreign investors. However, significant changes can occur only when the government policies support market liberalization.
TREA obtains a USD 0.5 contribution on every shipment made by its members.
Rice Department (RD)
As a government agency, one of its duties is research and development of rice varieties suitable for growing and eating. Seed production and dissemination is the main duty of the department. Rice cultivation technology generation is also undertaken by 27 Rice Research Centres situated nationwide. Besides, there are 23 Seed Centres located in the major rice producing areas. RD sells certified seeds to private seed producers, agricultural cooperatives as well as the Community Rice Centre (CRC), a registered farmer group, promoted by RD to produce commercial seeds for general farmers. RD is also responsible for farming innovation.
In 2015, RD sold 3,855 tons of seeds to farmers and bought back 4,047 tons of commercial seeds. Since the quantities demanded are greater than the quantites supplied, the private sector satisfies the rest of the market.
Lessons learned:
WA participants had an overall impression that the Thai Government supports the rice supply chain with various programmes. Several public and government-supported institutions consider rice as an important crop, not only for exports but also for improving the livelihood of rice farmers. Rice will continue to be a major crop for the country’s food security reason although it may become less competitive.
The participants felt that free market and free trade are key to develop a competitive rice industry. Allowing more players from production, processing, marketing, and exporting to come into the rice value chain will contribute to a competitive market and farmers will respond to the market demand, supported by relevant institutions.
As Thailand is a major exporter of quality rice, the Government has set clear standards for different types of rice traded on the world market. It is important that stakeholders comply with those standards, especially for quality rice, to produce quality products.
Since financial support is also vital, participants thought that financial institutions are effective to provide services, loans, and programs to rice farmers in Thailand.
Finally, public-private partnerships (PPP) with investment and assistance programmes from the private sector and academia should be promoted to support farmers and augment the Government’s efforts to enable the supply chain to function effectively and promote the rice secor.
Phillips, Fred Odame is an agribusiness and rural development specialist with over 12 years’ experience providing business and technical assistance to agro-based industries. Fred is the Country Coordinator for CARI Ghana implemented by TechnoServe. He commented that the visit created a learning platform to enable exchange of ideas on best practices to improve rice production, marketing and rice based nutrition. He had the opportunity to meet and interact with seasoned experts within the rice industry in Thailand. He gained a better understanding of the BRIA project and would use the lessons learned to improve the CARI programme in Ghana.
Kassim, Suwedi Rajab in Tanzania does farming in Mtunda village, Rufiji District. He faced great challenges from the start due to poor or unavailability of advice and assistance from concerned agricultural related organs and local authorities. Thus, he had to look for literature and the only reliable resource was the internet. He was eager to learn about water management in farms. He expected to apply the lessons learned to his farm and transfer them to local communities.
Competitive African Rice Initiative (CARI), BRIA‘s sister project in Africa, is a programme commissioned by Bill and Melinda Gates Foundation (BMGF) and the German Federal Ministry for Economic Cooperation and Development (BMZ) and implemented by GIZ in cooperation with Technoserve, Kilimo Trust, and John A. Kufuor Foundation. Its objective is to significantly improve the livelihoods of rice farmers living on less than 2$ a day in Nigeria, Ghana, Burkina Faso and Tanzania by increasing the competitiveness of domestic rice supply to meet increasing regional demand. In most of West Africa, rice production has not been able to match the increases in demand triggered by population growth, rapid urbanization, increasing incomes and consumers’ preferences in terms of cost and cooking quality. Despite significant increases in rice production, WA still procures half of its rice needs through imports, which account for about 20% of the world’s rice exports. Asia (particularly Thailand, Vietnam, Pakistan, and India) is the major source of these imports. To date, increases in African food production, including rice, have been achieved largely through extending the area under cultivation. Unlike Asian countries, African countries have not invested in developing efficiencies that permit a low-cost rice system. Strategic investments in research & development, production and trade infrastructure and the establishment of an enabling environment that stimulates private sector initiative proceed at a slow pace.
Contributed by Kamol T. and Juejan Tangtermthong, based on the report “CARI-BRIA Exchange Visit on Rice Value Chain in Thailand” by Orachos Napasintuwong
Training strengthens capacity of government officials in supporting food and nutrition security policies and strategies in Thailand
Thai government officials better fit themselves in food and nutrition security development after the ‘Training on Food and Nutrition Security in Thailand’ co-organized by Department of Agriculture, Office of Agricultural Economics and German-ASEAN Sustainable Agrifood Systems (ASEAN SAS) on 12-16 October 2015.
Over 20 participants of 11 government offices from line Ministries, including the Ministry of Agriculture and Cooperatives and Ministry of Health recently attended the Bangkok training. The Training aimed to enhance knowledge and understanding on food and nutrition security and strengthen capacity of government personnel for effective and efficient implementation of policies and strategies on food and nutrition security in Thailand.
Mr. Thawatchai Dechachete, Senior Professional Policy and Plan Analyst of the Office of Agricultural Economics said: “I got more understanding that food and nutrition security is not only about achieving adequate food production, but includes other factors as accessibility, use and utilization, and stability to accomplish sustainable food and nutrition security.
“Having the understanding and knowledge on food and nutrition security is very useful. I have a better picture now how I can link it to my work on agriculture trade and international collaboration. Also, I see the necessity to strengthen knowledge on climate change to prepare and plan for possible insecurity issues of food and nutrition in Thailand,” he said.
Ms. Pathumwadee Imtour, Senior Professional Policy and Plan Analyst of the National Bureau of Agricultural Commodity and Food Standards said the training made her realized that integrated activities and cooperation between line departments, such as Department of Agriculture and Department of Health, will better contribute to achieving sustainable future of food and nutrition security in the country.
One of the key recommendations from the Bangkok’s ‘Policy Dialogue on Food and Nutrition Security and the ASEAN Integrated Food Security (AIFS) Framework in Thailand’ held on 31 March 2015 which ASEAN SAS co-organized in collaboration with the Department of Agriculture and the Office of Agricultural Economics, Ministry of Agriculture and Cooperatives is the need for capacity development of government officials and to strengthen coordination mechanism among relevant stakeholders to ensure effective implementation of relevant food and nutrition security policies and strategies in Thailand.
Adopted by the ASEAN leaders in 2014, the AIFS Framework (2015-2020) was developed as a response to the need for an integrated approach and multi-stakeholder efforts towards long-term food and nutrition security in the ASEAN region. In line with the project strategy to enable ASEAN Member States to implement the AIFS Framework at national level, ASEAN SAS works with Thai government to strengthen capacity of its personnel on food and nutrition security in order to develop and implement effective policies and strategies for addressing food and nutrition security in Thailand.
By ASEAN Sustainable Agrifood Systems Team, Thailand
Life outside a coconut shell: Food safety auditor raises different perspectives to fruit juice standard
Napaporn Rattanametta compared her life as a frog living in a coconut shell. With her nine-year experiences working in Thailand’s fruit juice industry she thought she knew a lot, but after starting working in a private partnership project “Improved Product Safety and Quality for the Thai Fruit Juice Industry”, she changed her mind.
“Working as an auditor for this project, it is like I was given a new pair of glasses that made me sees a different new world. I feel like I came out of the coconut shell I once lived in.”
Started three years ago, this private partnership agreement between Sure Global Fair (SGF), a global voluntary certification system for fruit processing industry based in Germany, and GIZ’s ASEAN Sustainable Agrifood Systems looked for opportunities in increasing safety and quality standard of Thai fruit juice products in complying with national and international recognized standards.
Since then, climbing a fruit juice stock tank of a two-storey high to check its hygiene becomes common for Ms. Rattanametta as part of her on the job training as the SGF auditor. Opening a cover of fruit pressing machine smelling fermented juice due to improper equipment cleaning additionally becomes her ordinary life. Plus, stretching out her hand inside a peeling machine to take photos in a blind spot for checking residues of cleaning chemical substances becomes her expertise.
“Although there is a cleaning system in all production machines, you cannot rely on it alone. Your fruit juice consumers can be young children and if you are concerned, you should do more in checking your factory hygiene,” she said.
“I do not think it is just about putting the factory to meeting the certified standard. Every quality assurance team of all factories should do the same as the SGF auditor does. When everything is right, your fruit juice quality will be right. Besides, a risk of product damage will be reduced, and consequently a cost of production will be minimized.
“This should be a common standard to all factories to improve the fruit juice product quality,” she said.
For improving fruit juice safety and quality standard, according to Ms. Rattanametta, two major factors involve selecting good raw materials and cleanliness of the production machines.
“In Thailand, for example, due to a high demand and competition, pineapple fruit juice production factories pay more attention to receiving a large numbers of raw materials for production rather than getting a right kind of the raw materials with no chemical residue and proper maturity.”
Thailand is the number one exporter of pineapple fruit juice. There are about 20 pineapple juice production factories in the country. Ms. Rattanametta visited almost every one of them.
In her three years, she gained her best knowledge and experiences. With SGF she learnt about European fruit juice standard and production techniques and how to produce fruit juice with good taste and safety for consumers, and raise awareness on plant hygiene, for instance.
“My SGF mentor auditor is very knowledgeable and he taught me a lot including auditing tips and techniques. He also said all mistakes occurred during a fruit juice production can be identified from a laboratory sample test analysis.”
Besides on the site auditing, SGF collects fruit juice samples at a production line for lab analysis on safety and authenticity substances.
“When you use unripe raw material, it can tell from the lab result. When the production machines are not clean, it can tell from the lab result. When water is leaking during production, it can tell from the lab result,” she said.
Ms. Rattanametta is now the certified SGF auditor, the only one in Thailand and South East Asia.
“I’m happy and proud that I can take part in improving the Thai fruit juice industry and help the Thai factories who are looking to find solutions for their production problems in getting the answers in improving their products.
“My answers make me sound like a beauty queen, but I am not. I am just the fruit juice auditor,” she said with a smile.”
Ms. Rattanametta is also a project manager on food safety for ASEAN Sustainable Agrifood Systems.
The project “Improved Product Safety and Quality for the Thai Fruit Juice Industry” recently ended in April this year.
By Rojana Manowalailao and Napaporn Rattanametta, ASEAN Sustainable Agrifood Systems
Vegetable growers trapped in the pesticide treadmill
A story reflecting the life of growers, their fears and their hopes
When vegetable grower Khanthong Kasemviriyanont sees pest, she gets panic. She gets afraid her vegetables will not look ‘good’ and a trader will offer to buy them a low price. Her immediate solution is spraying chemical pesticides.
“I don’t know what to do. I don’t have other options. I need to sell vegetables and if there are a lot of holes on the vegetables, the trader will not take the vegetables or buy them at very low price,” says Ms. Kasemviriyanont, who is a vegetable grower for over 20 years in a Central province, Thailand.
Ms. Kasemviriyanont, 41, has been using chemical pesticides since she became a farmer. Today she has experienced breathing difficulties. “Of course, I am scared. There is something wrong with my breathing. Also, I just heard that a man whose job was spraying chemicals died recently [due to chemicals inhaling]. The only option I have is to wear protection gear when spraying chemicals.”
Ms. Kasemviriyanont says she uses a lot of chemicals on her vegetables especially during what she perceives as outbreaks. She spends about 10,000 to 20,000 Baht for chemical fertilizers and pesticides for every vegetable growing, which usually last about one or two months. She says all vegetable growers she knows do the same thing.
“Maybe instead of asking me why I am using chemicals, you may wish to ask consumers why they only choose to buy ‘nicely looking’ vegetables,” says Ms. Kasemviriyanont.
Vegetable trader Chamnean Buacheen who comes to buy Ms. Kasemviriyanont’s vegetable at the farm gate says he only wants to buy the vegetables that look nice.
“If there are worms on vegetables or holes on the leaves, I will offer a lower price,” says Ms. Buacheen, 42, who has been buying vegetables directly from the growers during the past 20 years.
He continues that: “The vegetables have to look clean and nice. Otherwise, I cannot sell them to the market. Sellers only want to have vegetables without pests and diseases because they think those are what consumers want.
“The situation has always been like this since the past 20 years in business,” he says.
Mr. Buacheen is also a vegetable grower himself and he thinks that for getting nicely looking vegetables he needs to apply heavy loads of chemical pesticides.
“Personally, I am scared when eating vegetables and try to wash them carefully before I eat them. However, this is the way it has been for growers ever since. We use chemicals. They kills pest. We can sell vegetables,” he says.
“Maybe instead of asking me why I am using chemicals, you may wish to ask consumers why they only choose to buy ‘nicely looking’ vegetables”
Kannika Toutiem, 42, a vegetable cutter, says the cutters do not eat the vegetables they cut.
“We usually observe chemical pesticide residues on the vegetables we cut, sometimes conspicuously green round spots on them,” she says.
Ms. Toutiem also grows rice and cassava. She says she does not use chemical pesticides on her crops because she only produces them for consumption in her family, not for sale. She says the rice growers in her area all use pesticides in rice.
After talking to them, in their views chemical pesticide appears to be their only option for growing crops. Dr. Thomas Jaekel, a chief technical advisor of ASEAN Sustainable Agrifood Systems (ASEAN SAS) says: “The views of the three farmers exemplify quite well their belief system of why and how in using synthetic pesticides. Their views also reveal the myth and the overuse of pesticide has taken a firm grip on the way how farmers produced their crops.”
The farmers say they are interested in healthy alternatives of crop production including the use of biocontrol pest product but only if the pest can be controlled properly at a manageable cost particularly during what they perceive to be pest outbreaks.
“I don’t want to risk my health. And if there are other options, I would like to try,” says Ms. Kasemviriyanont, “But at the end of the day I need to sell my vegetables. I need a new trader [market]. The groups of traders I have been selling vegetable to do not make a difference whether I use the chemical pesticides or biological products. They are not giving me a better price,” she says.
Mr. Buacheen says he also wants to try biological crop protection but he wants to be sure that it is effective. “I am afraid that biological pesticides cannot control pests in commerce vegetable growing. I am afraid that if it fails, I would lose my investment. So I stick with the same old way of using chemicals for now,” he says.
ASEAN Sustainable Agrifood Systems (ASEAN SAS) has been conducting field trials on the use of biological crop protection in comparison with application of chemical pesticides. The field trials have been conducted in Chiangrai in 2014 and currently ongoing. The recent field trials on the use of biocontrol agents in controlling flea beetles in Chinese cabbage were conducted in Kanchanaburi, Thailand from May to June this year. The objective is to demonstrate the use of biocontrol agent is beneficial for farmers and provides them with the crops that satisfy their needs and expectation.
ASEAN SAS supports effective and environmentally friendly crop production solutions while promoting economic advantages in the value chain that guarantee food safety and security in the region.
Story and photos by Rojana Manowalailao, ASEAN Sustainable Agrifood Systems (ASEAN SAS)
Father and daughter exploring Thailand’s fruit juice standard in improving Cambodian SMEs market
Heang Srun and his daughter Rothany Srun want to develop their own fruit juice business in Cambodia, Mr. Srun’s home land.
Mr. Srun traveled from Minnesota, USA to meet his daughter in Bangkok, Thailand. Ms. Srun flew from Phnom Penh, Cambodia to see her father. They were going to visit four fruit production factories, one manufacturer, and one laboratory to learn about food standard and quality in the Thai food and beverage industry.
The four-day study trip was organized by German’s ASEAN Sustainable Agrifood Systems (ASEAN SAS) with its goal to heighten food safety and quality standard in ASEAN countries.
“Cambodian market itself in terms of production and manufacturing has been hit with so many scandals in relation to what sort of pesticide and chemical get put in the food. The SMEs in Cambodia want to improve their product safety and quality. They know that this will actually improve their business and also trust in their brand,” said Ms. Srun, a US born citizen, who has been working in Cambodia for the past five years in communication and organization development.
“From what I hear, a lot of Cambodians are interested in developing their own country that they have something to be proud of at better quality and higher standard,” she said.
On a personal note, Ms. Srun said she was very concerned about the food she ate and if she was going to start a food production factory of her family, she wanted to be able to eat the food she produces. “I am really concerned about the food I eat that what sort of ingredients they are putting into the food if there’s pesticide and chemical residues in the vegetable and the food I am eating. I want to be able to actually produce something I could also eat. I don’t want to eat pesticide and I don’t’ want to eat chemical,” she said.
This four-day study visit was planned and organized by a fruit juice factory auditor of Sure and Global Fair (SGF), a German based self-control association for fruit juice safety and quality assurance, a public private partnership of ASEAN SAS on a project “Improvement of product safety and quality for the Thai fruit juice industry” with the aim of improving the production processes of fruit juice in the Thailand.
ASEAN SAS supports responsible agriculture production for safe, healthy and affordable food to meet an increasing demand of a growing populations while, at the same time, protecting a shrinking natural resources. The Agrifood systems will only be sustainable when the value chain including, for example, farmers, processors, traders, and input suppliers are profitable while securing food safety and quality standard.
“ASEAN SAS seeks to collaborate with serious private partners to adopt food safety and quality standard and link to the market. This also includes supporting SMEs in getting benefit from ASEAN Economy Community,” said Mr. Suriyan Vichitlekarn, regional adviser of GIZ’s ASEAN SAS project.
One of the ASEAN SAS’s activities is providing advisory support for responsible business development.
Mr. Srun, business entrepreneur and vice president of QTS manufacturing for medical device outsourcing said: “Business is business, but we want to do business with responsibility. For us standard is about responsibility. For a lot of private business, at least in Cambodia, it costs money. But we want to improve the society and the community. It’s not like the rich taking advantage of the poor. We don’t want to only make money and take advantage of the consumers and our employees.
“We want to create jobs for Cambodian people that they can make a basic living and pursue their other interests and enjoy life. People are people. It doesn’t matter if they are Thais, Americans or Cambodians, but they should be able to enjoy life as people.
“We want to see Cambodian people live and eat well in their own country and make enough for their family that they don’t have to find work in other countries living in a harsh condition. We are proud that we can help people,” he said. Mr. Srun was born in Cambodia and moved to the US for over 20 years.
Ms. Srun also said about responsible business and standard that: “We talk about responsible social practice but at the end of the day it needs to be profitable. How you can talk to them [SMES] that standard can improve and widen their market scope in the future and why it should be important to them. I want to be able to show that these sorts of things are possible to do in Cambodia that you can be profitable and you can still also follow international standard.
“Food standard is important for food production if you want a better market, better product, and better image of the country,” she said.
In this four-day study visit the father-and-daughter entrepreneurs visited the pineapple product factories, coconut product factory, beverage factory, and laboratory and machinery manufacturer. The study trip was specifically designed to fit the needs and future business possibilities of the visitors.
“I like the variety of what we saw, we saw the big factory, we saw the smaller factory, and even not factory, but laboratory and manufacturer. After the visit, I saw that so many other SMEs would also benefit from it, and they would be very much interested in learning from it. It is not only about visiting the factories in Thailand but if we connect other SMEs in utilizing the different services available here [laboratory and machinery manufacturer] that are not available in Cambodia, it will eventually help their business, help them to improve the quality,” said the Ms. Srun.
By Rojana Manowalailao, ASEAN Sustainable Agrifood Systems (ASEAN SAS)